dima
  • ’10 Şeker Yönetmen Aranıyor’ Film Kampı

    The PR campaign, which we designed for Lilly İlaç within the corporate sense of social responsibility, has been built to be mobilized directly as a motivational tool by aiming to draw the attention of the educated youth on the problem.   Upon our invitation, we requested from the students of all faculties of communication and fine arts in Turkey to apply to the Cine Camp with their scenario outlines on the subject ‘Diabetes’. 10 directors, whose scenario outlines have been selected among 209 outlines, were invited to the Cine Camp, so that the directors could shoot their film in Eskişehir. The travel expenses and the accommodation fees of the directors were covered by the organization. After the directors underwent a training session on diabetes, they improved their scenarios, shot their films and fictionalized them with their crew. 10 films were created by the young directors, who wanted to draw attention on Diabetes Mellitus, at the end of one week. 10 distinguished jury members, among them the CEO of Lilly İlaç Kadir Tepebaşı, The President of Turkey Diabetes Foundation Temel Yılmaz and Tarık Akan, evaluated the films and the top 5 films were rewarded. Thanks to the campaign’s impact and the number of people reached, the campaign were rewarded with Altın Pusula Ödülü (Golden Compass Award) by Turkey Public Relations Association as the project of the year in the field of Corporate Social Responsibility in 2013.  
    THE OUTPUT
    Poster design, info- graphic designs, designed products on the event identity, visual design of the event location, website design, video and photography production, designs of the premiere location and the stage visuals.   You can watch all the videos of the campaign via the Youtube channel ‘10 Şeker Yönetmen Aranıyor Film Kampı’.