• Gökyüzü Hediyeleri

    The Phrase ‘The best way to make your loved ones happy is to give them gifts’ as our core motive while we were designing the campaign, we wanted to position the brand in such way that the brand communicates with the people with its social abilities beyond the commercial stand. We flied an octocopter with pro- parachute attached gift boxes mounted and tossed gifts for 3 three weeks from the sky. Given no information on location and time, we exited people with the gift boxes which came out nowhere and made them happy with our gifts. During the campaign, we used the social media as our channel effectively and wanted share the happiness, which we created, with our brand and the people. Therefore, we matched the end of the campaign with the New Year’s party and gave a clear message to the consumers that the brand will keep making them happy during the new year.